Nike
Safety is your play.
STRATEGY, CONCEPTING, MANIFESTO, TAGLINE & COPYWRITING
Print, Digital, Augmented Reality & Swag
Point B Studio drafted me to help drive a full court press for the Nike global Own Your Zone retail safety program. Their leadership loved our innovative gameplay, especially the recommendation to bring printed posters to A/R life via the Nike mobile Athlete App that handed retail players off to an online training site.
Results: Nike’s legendary brand voice is protected by a VP-level squad that scrutinizes any new messaging—usually requiring several rounds of revision. In this case, however, I was thrilled to see my copy approved in Round One with almost no changes—getting us to the finish line early and under budget. It also won their trust, putting Team Point B back in the game for more business.