Xerox
Revolutionary Color
CREATIVE DIRECTION, COPYWRITING
Xerox Solid Ink printers are a trifecta of innovation: prints cost a fraction of those made from standard ink, they produce 1/10 the waste of laser printers and they deliver stunning color. We were asked by Xerox's government marketing channel to produce a series of samples that could be generated by these printers at trade shows.
Results
Following its launch, Steven Spielberg's Lincoln was nominated for 12 Academy Awards.
